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Software: Why Social Networking is Changing the Software Business
February 26, 2008 - Nepean Sailing Club
Why Social Networking is changing everything we know about software and business

Date:

Friday February 22, 2008

Time:

8:00 AM - 10:00 AM

Location:

Nepean Sailing Club

Cost:

$30.00 plus gst
To register please contact kdaize@ocri.ca


Social Networking is no longer just a Gen-Y thing and is moving beyond consumers to the enterprise. Ottawa technology companies need to learn how use social networking to reach stakeholders and maximize opportunities.

Moreover as the shift from a transaction economy to a relationship economy continues, a radically different set of assumptions about power and relationships is emerging. Software companies developing solutions for the old world, my find themselves passed by.

In his first speaking engagement in Canada, Christophe Poizat (one of Europe's leaders in this field), will discuss how you can leverage social networking to optimize time with your customers and more easily and affordably build relationships with clients.

This presentation is ideal for technology (and other) CEOs, CTO's COO's, executives of sales and marketing.

* Web1.0, 2.0, 3.0 and beyond: How-to leverage without being an expert.
* Professional Business Networking: How can your company benefit from the Relationship Economy.
* Social Media Marketing: Guerrilla Marketing vs Traditional Marketing.
* Social Entrepreneurship: We won't do business on a Dead Planet.

AGENDA

8:00am - 8:30am

Breakfast & Networking

8:30am - 10:00am

Presentation - Christophe Poizat
Q&A


Christophe Poizat Bio:
Christophe Poizat is a professional dreamer, a social entrepreneur, certified guerrilla marketing coach, mentor, business coach, speaker, author with 20+ years of international consulting experience who has
lived on four continents.  Christophe is also the founder and administrator of the International
Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide.